▣ 개 요
- BCG Kelley School of Business Award (1~3 등)
- 미국호비재단상 3명
- 호비한국본부상 3명
- (사)한국소프트웨어역량교육협회장상 5명
- 더청소년문화원장상 5명
[전원] 참가 수료증, 경영전문가의 PPT 피드백
[1등] BCG Kelley School of Business 온라인 인턴 2 주 참여 기회 제공, 해외 클라이언트 회사를 위한 경영전략 구축, Certification of Internship 및 Recommendation Letter
- 아래 비즈니스 케이스 분석 후 PPT 작성
- 호비한국본부 온라인신청서를 통한 ppt 제출
- 참가비: 15만원
▣ Business Case 주제 :
It’s no secret that traditional retail has experienced several market disruptions recently and has been pressured to innovate at a record pace. Macy’s has been at the forefront of many retail innovations. We recognize however the need to continue appealing to emerging customer shopping patterns. Your challenge is to help us move more quickly with our customer and their needs and re-establish ourselves as the #1 Affordable Fashion Authority. In order to deliver a solid recommendation, you will conduct solid market research on what merchandising teams do (both at Macy’s and industry-wide) and research the recent restructure of Macy’s and the reasons behind it. Then, help us innovate by creating an integrated marketing strategy for Macy’s concept of Fast Fashion.
▣ PPT 형식 및 요건
* 첨부파일 참고
▣ 평가기준
분야 배 점
Analytic ability (분석력) 40 점
Originality and innovation (독창성 및 혁신성) 35 점
Feasibility (실현가능성) 25 점
▣ 대회규정
▣ 대회문의: hobyk@hobykorea.com
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